How Intellum AI built an outbound engine that booked 12 meetings and closed 4 deals in 60 days
A fully automated outbound system generated 12 qualified meetings and 4 closed deals in 60 days for an AI services firm targeting B2B agencies and consultancies.
Intellum AI is an AI services company targeting B2B service-based businesses — marketing agencies, creative agencies, and consulting firms. They needed a consistent, scalable pipeline of qualified sales conversations without relying on referrals or inconsistent inbound channels.
Over an eight-week engagement we built and operated a fully automated LinkedIn outbound engine, turning cold prospects into revenue conversations and proving strong product-market fit inside Intellum's target vertical.
The challenge
Intellum AI needed a repeatable outbound motion that could reach decision-makers at scale and reliably convert cold prospects into booked meetings.
- No predictable outbound lead generation
- Difficulty reaching decision-makers at scale
- No systemized way to convert cold prospects into booked meetings
What we built
A proof-first outbound engine combining sequencing, per-prospect personalization, and continuous campaign optimization.
- Automated LinkedIn outbound system
- Hyper-personalized messaging built from prospect data
- Multi-step outreach sequences
- Lead sourcing and enrichment
- Campaign optimization and performance tracking
- Appointment-setting pipeline
How the engagement ran
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Phase 01 · Weeks 1–2
Infrastructure build
- Optimized LinkedIn profiles for positioning and conversion
- Connected accounts to the outbound system
- Defined the ICP: B2B service companies, agencies, consultants
- Built targeted lead lists
- Crafted personalized messaging and offer positioning
- Set up campaign infrastructure and sequencing
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Phase 02 · Weeks 3–8
Campaign execution
- Personalized LinkedIn outreach at scale
- Ongoing campaign optimization and iteration
- Lead qualification and response handling
- Continuous list building and targeting refinement
The numbers
Key takeaways
- Cold outreach converted directly into revenue conversations
- Strong product-market fit validated inside B2B services
- 12 qualified meetings and 4 closed deals in 60 days
- Pipeline became predictable with zero manual prospecting
- Personalization unlocked decision-maker access at scale